ABSOLUT PROHIBITION

We launched another impactful campaign as part of the #DrinkResponsibly platform for Absolut USA. Absolut has long championed a more open and inclusive world. They believe that when Americans—regardless of political affiliation—participate in elections, it fosters a better, more engaged society. Despite this, over the past 40 years, only 50-60% of eligible voters have participated in quadrennial election years. Our challenge was to encourage voting in the 2020 US elections while making the message resonate with a vodka brand.

Our solution: “Don’t drink Absolut; vote with a clear mind this time 😉.

I’m incredibly proud that this Drink Responsibly campaign not only earned us creative awards but also secured a gold Effie in the US, all while we worked from Singapore.