Our strategy for the global launch of the Galaxy S24 was to highlight its simple, easily appreciated benefits for consumers.
Although I'm an Apple user (and I hope my clients don’t see this), I must admit the S24 is an exceptional phone—superior to any iPhone.
One standout feature is Circle to Search, which allows users to circle anything on their screen to get a Google search result. For example, if you’re watching your favourite movie and love the shoes your favourite celebrity is wearing, you can circle the shoes on your screen and find them online instantly.
We recommended to our clients that they not only create a single TV commercial for this feature but also launch a 360 campaign around it.
Our idea was to tease it with the Circle Master, finding a new way to circle. Guess where we placed this ad?
Galaxy s24 -
Circle To Search,
Just Like That.
Case Study
CIRCLE TO SEARCH - LAUNCH
After teasing with Dr. Strange, we produced a film that explains the product in an entertaining and engaging manner.
The film was directed by the incredibly talented MacKenzie Sheppard.
Launch Film