Galaxy s24 -
Your life, Simplified.
Just Like That.

Yes, just like that, we've launched the biggest campaign of my career—possibly the most extensive campaign any agency in Singapore has ever undertaken. In just three months, we produced over ten films, unveiling the new Galaxy S24 to the world. This monumental effort spans more than 50 markets globally. I'm thankful to do it along with the best creatives in the business.

During my sabbatical, I was thrilled to see my work showcased across South America. Every airport I passed through, and every TV channel I watched featured our campaign.

I vividly remember watching my locally produced ads in Lima. Now, I see those ads again, but this time, crafted in Singapore for a global audience.

Our mission was to show that the new Galaxy S24, powered by AI, makes your life easier with just a tap. Just-like-that.

We had the chance to shoot these films with the legendary Tom F***ing Kuntz. Working with him was an experience worthy of a book.