Heineken
Refresh Your Music
Algorithms have created parallel music universes. Universes that never collide, crossover and connect.
Refresh Your Music is a Global Platform to bring drinkers together by bringing music genres together.
Cheers to that.
Hip Hop x Kpop
Jazz X Punk
Indie X Traditional
And
more still frames
Jingles are
not dead!
We crafted a unique five-note sound mnemonic for the platform, designed to adapt to any music genre. This mnemonic seamlessly weaves into all communications and retail experiences. The highlight was when the Chainsmokers brought it to life during their electrifying performance at the main Refresh Your Music event.