Heineken Silver -
Unexpectedly Smooooth.

After the success of Heinekicks, we followed up with a nice ad campaign.

A bit of context: The younger generation has always viewed Heineken as an old-school, james-bondesque brand that leaves a bitter aftertaste in their mouths. 

To combat that, Heineken introduced Heineken Silver, a smoother and lighter beer designed to target Gen-Zs. 

We crafted two films showcasing stuffy and boring situations our protagonists (and normal people) can’t wait to escape.

Heineken Silver is the catalyst that inspires them to smoothly slide out and leave those scenarios behind into a cooler place where they want to hang.