Samsung Heritage

In the tech family, Samsung is the introverted genius. While Apple often steals the spotlight as the trailblazer, Samsung has been quietly revolutionizing the mobile world for over 50 years. From TV phones to watch phones to flip phones, Samsung’s ideas might have initially seemed outlandish. But Samsung has a message for the naysayers: every groundbreaking idea seems crazy until it changes the world.

In this film, we take you on a journey through time to celebrate Samsung's remarkable story of innovation.

This was one of the toughest briefs I've ever worked on. The challenge was to break free from the typical corporate slideshow structure and showcase all the products with an entertaining idea.
The execution was beautifully brought to life by my good friend Rodrigo Saavedra, un crack!