From Meow to Wow

The original grumpy cat may no longer be with us, but her legacy lives on in the Samsung campaign we did :)

In a massive Global Campaign with 30+ markets running the ad, we created the journey of an owner embarking on an epic mission to impress his cat and get the cat to say ‘wow’.

We are extremely proud of the outcome and results. More Wow than Ever became the platform from keynotes and retail to out-of-homes around the globe.

Unbox & Discover is the premier event for Samsung's TV business. While you don't need to watch the entire event, seeing how a simple idea and mnemonic can be adopted and celebrated by one of the world's largest tech companies is impressive.