Tiger Summer Puffer
In the world of Gen Z fashion, puffers have been blowing up. But they are too hot for the tropics. So to engage with a Gen Z audience in tropical Southeast Asia, Tiger Beer created the world’s first puffer jacket for the tropics, featuring a beer-powered cooling system. A limited-edition piece of wearable tech that lets you feel what an ice-cold Tiger Beer tastes like.
Case Study
Launching the idea in Paris Fashion Week is truly a dream come true for an aspiring artist like me.
After Paris, we launched it at Southeast Asia's biggest summer music festival. Zoukout 2023.
And then the fortunate ones had the opportunity to feel it on the streets of Singapore.
It was a great honour to collaborate with incredibly talented artists like Izzy Du and Whatever in Japan.
Here’s how they made it happen.
