The
Last 24
Kobe Bryant. The last of his kind. Upon retiring, Kobe went on a world tour of his largest fanbases. On his 1st stop—and country of his biggest online following—we gave him a tribute befitting the one and only #24.
Watch the case film below
Saving the best for first.
We launched big. In a televised live event covered by CNN, Fox Sports,
and more, we surprised Kobe with a number retirement ceremony.
His #24 rose to the rafters of one of the sports’ most iconic stadiums:
Araneta Coliseum, home of Ali-Frazier III.
Everyone shed a tear—including the cold-blooded Kobe himself.
A country of 7,107 islands. 105M people.
United under one number.
In PR and social, we called on fans to vow never to wear #24 again.
Tens of thousands lit up on IG, Facebook, and Twitter.
Top clubs and pros made formal announcements.
And, of course, it became a #1 trending topic.
A day later, Kobe thanked the country…
